What is Meta?

Meta, formerly known as Facebook, Inc, is the parent company of social media platforms Facebook, Instagram and WhatsApp. In October 2021, the company announced it would change its name to Meta Platforms, Inc, or Meta for short. Together, Meta’s core products connect billions of users worldwide.

Why Integrate Spotler with Meta?

Integrating Spotler software with Meta products offers several benefits:

  • Data Integration: Synchronise customer data between email and social media for a holistic customer view.
  • Multichannel Marketing: Maintain consistent messaging across email, Facebook, and Instagram.
  • Advanced Targeting: Combine Spotler’s segmentation tools with Meta’s targeting capabilities for more focused campaigns.
  • Better Analysis: Conduct comprehensive analyses that cover the performance of email and social media campaigns.
  • Efficient Advertising: Use combined data for targeted ads, leading to higher ROI.
  • Increased Engagement: Reach customers at multiple touchpoints, increasing the likelihood of interaction.
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