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DAYLEE

The personalisation specialist

Data and marketing, that’s what DAYLEE is all about. We are personalisation marketers who get excited about data, personalisation and marketing automation. We are just a little bit different from other online agencies.
We are not a broad online marketing agency. We specialize in personalisation using data and working with a CDP (customer data platform).

We do this consciously, because we believe in specialisation and focus to improve daily (daylee 😉). This is how we achieve the best results for you.

We see that many companies are losing revenue because the CDP has not been implemented properly or because only a few use cases are live. This often has 3 causes:

  • Too little (technical) knowledge
  • Too little time / other priorities
  • No fixed process after implementation

With our DAYLEE Personalisation Process, we have been helping customers successfully implement personalisation within their online marketing for more than 5 years.

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Mail+ & Activate CDP support

A CDP is useless without activating the data. With our support, we ensure that you use your own (first party) data intelligently across multiple channels, including email.

Thanks to the excellent connection between Spotler Mail+ and Spotler Activate, we can enrich your email database with dynamic data such as customer type, phase of the customer journey, conversion potential and last purchase date. In addition, you can synchronize the segments built in Activate with Mail+. This allows you to send more relevant and personalized emails that match the profile.

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Client case: Nubikk

Since 2012, Nubikk has been conquering the Dutch shoe market. Quality is paramount. Quality in product but also in communication, whether in the store or online.

With the Activate CDP and Mail+, we help Nubikk to communicate better and more personally online every month. We do this on the website with personalised content, but also in email marketing.

Think of the welcome campaign and a price-drop campaign. Is your favorite shoe reduced in price? Then you will automatically receive an e-mail from Nubikk.

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