Activate
CDP for personalised customer journeys and effective campaigns across all channels.
Activate Search
Optimise search results on the website to provide a better shopping experience.
Engage
Webcare, messaging, social media publishing and monitoring in one clear and concise tool.
AI in Spotler Products
We added generative AI, conversational AI and predictive AI in our products.
Want to know how you have control over it and how you can benefit from AI?
Read more
De Nieuwe Zaak
De Nieuwe Zaak takes you digitally further
Today’s changes come together in the digital world. De Nieuwe Zaak is a full-service digital agency that helps you to take the next step in a well-considered way. Discover your growth potential around digital maturity and dilemmas around digital strategy, e-commerce and marketing.
Since 2005, we have grown from four people to over eighty digital experts. From our head office in Zwolle, we help customers throughout the Netherlands. Friendly, open, down-to-earth and occasionally with a wink ;). Exactly the way we are!
Boost your performance with your digital maturity
Growing in digital maturity can only be done in a balanced way. We use a unique maturity model based on six relevant dimensions: team, organisation & process, tooling, performance, data & customer insight and brand & content. Balanced growth on all levels ensures that the performance of your marketing organization grows in a balanced way.
See the world from your customer's perspective
By applying our unique See, Wish, Think, Do and Experience customer journey model, we gain insight into the entire customer journey. We map out the coherence between these different phases and know how to make an impact on each phase in the customer journey. This ensures that your investment yields the desired result in both the short and long term.