Introduction to Simple Marketing

This webinar gives an introduction to the SpotlerCRM integrated Simple Marketing tool, showing you how to create, send and manage email campaigns. The webinar will last approximately 30 minutes including an interactive Q&A session.

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We’ll demonstrate how to create email campaigns using the Campaign Wizard, design an email, target your audience with static and dynamic lists, schedule your mailing and monitor your customers’ interactions.

Agenda

  • Designing an Email: Design an email using a template then customising and styling to your brand ID
  • Select Contacts: Use Static and Dynamic Lists to segment your database and select the contacts
  • Schedule to Send: Setting a schedule to mail your email
  • Monitor Email Stats: Track your engagement rates, including Opens and Clickthroughs
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