Through email, Argeweb has a successful information and sales channel

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Defining the target audience

Argeweb has used Spotler Mail+ for many years to give customers valuable tips, share the latest news and highlight offers.

Argeweb comments: “Targeting is hugely important. Only the customer for whom the information is valuable gets the mailing.”

Comprehensive dashboarding

One of the reasons of Argeweb for using Spotler Mail+ is the clear dashboard. The lists that can be created are ideal for their target group selection. Moreover, it is also easy for the advanced user to implement custom HTML.

With the UTM tracking feature in Spotler Mail+, they can see in Google Analytics exactly how many users have continued to the website and the revenue that has come from it. This allows us to test what works and what doesn’t to optimise future mailings.

Personalised and generic

One successful sales mailing they regularly send is to customers who have a website with us without an SSL certificate. For security reasons, every website must have such a certificate to guarantee website visitors that personal data is processed securely.

In their system, they run a customer list so that they only approach customers where this situation applies. The sales mailing they use for this target group is very effective. With an open rate of almost 50% and a conversion rate of over 5%, they get a good number of orders from this.

They do send the general newsletter to all customers, because the content is intended for all their customers. In it, they provide information that can help every customer boost their online business. Although newsletters are obviously not selective unlike a sales mailing, they are still well opened with an open ratio of 35% to 40%.