Through email, Argeweb has a successful information and sales channel

The most customer-friendly hoster in the Netherlands is Argeweb. You can turn to them for all the online services you need to present your business online, from domain names and web hosting to business email and Microsoft 365 subscriptions. Argeweb makes hosting simple, so you don’t need technical knowledge to make your online idea a reality. Still not sure what to do? Then, you can use the happy and customer-friendly helpers at the free service desk.

Defining the target audience

Argeweb has used Spotler Mail+ for many years to give customers valuable tips, share the latest news and highlight offers. Jelle Terwisscha van Scheltinga is an Online Marketer at Argeweb and comments: “Targeting is hugely important. Only the customer for whom the information is valuable gets the mailing.”

Comprehensive dashboarding

One of the reasons for using Spotler Mail+ is the clear dashboard. The lists that can be created are ideal for our target group selection. Moreover, it is also easy for the advanced user to implement custom HTML, says Jelle.

With the UTM tracking feature in Spotler Mail+, we can see in Google Analytics exactly how many users have continued to the website and the revenue that has come from it. This allows us to test what works and what doesn’t to optimise future mailings.

Personalised and generic

One successful sales mailing we regularly send is to customers who have a website with us without an SSL certificate. For security reasons, every website must have such a certificate to guarantee website visitors that personal data is processed securely.

In our system, we run a customer list so that we only approach customers where this situation applies. The sales mailing we use for this target group is very effective. With an open rate of almost 50% and a conversion rate of over 5%, we get a good number of orders from this.

We do send the general newsletter to all customers, because the content is intended for all our customers. In it, we provide information that can help every customer boost their online business. Although newsletters are obviously not selective unlike a sales mailing, they are still well opened with an open ratio of 35% to 40%.