Grooving to success with Audio Marketing Concepts

Audio Marketing Concepts employs teams of creative writers, production engineers, audio architects, and scent specialists to design unique marketing programmes for clients. Whether a business is looking for a marketing on-hold programme, auto-attendant voicing, business music, or a custom scent for a store, hotel, or office, Audio Marketing can do it all.

Audio Marketing’s clients primarily come from the retail and hospitality markets, where they wish to leave a mark on customers. To attract new clients, the company employs word-of-mouth marketing and attends industry trade shows.

Audio Marketing will identify the size and scale of incoming projects as new leads are generated. Many client projects are unique, with the time scale varying from a week to six months, emphasising that every client requires a different approach to relationship management.

SpotlerCRM was easy to set up, our Account Manager helped us with anything we needed, and their pricing is great.
Joel Ostroff, Audio Marketing Concepts

This varied sales process required a versatile CRM system. CEO Joel Ostroff identified that the company’s CRM system wasn’t meeting these requirements: “Our previous CRM was pricey, overly complicated, and didn’t serve our business objectives. It was cumbersome and clearly needed replacing.”

After reviewing their priorities, Joel identified three key requirements:

  1. Accessibility – All employees are remote workers and need easy access to the CRM.
  2. Customisation – The ability to edit the CRM to the business’s unique needs.
  3. Simplicity – Minimise the need for training and be easy to use.

After researching various systems, Audio Marketing settled on SpotlerCRM. Joel explains, “We were able to jump right into it. SpotlerCRM was easy to set up, our Account Manager, Muhammad Miah, helped us with anything we needed, and their pricing is great.”

Creating a custom CRM

The priority of accessibility was something the SpotlerCRM immediately addressed. As the CRM is cloud-based, Joel knew that any staff member could access the CRM from anywhere, enabling Audio Marketing’s remote working company structure.

Customisation was also important as Audio Marketing needed to manage multiple projects simultaneously. Joel expands, “Our previous CRM didn’t allow for any customisation so settling on SpotlerCRM, we wanted this to be a priority.”

“We edited the CRM dashboard display so we have quick access to key information through custom widgets. Our favourite widgets link to company reports and the “To Do List.”

We created custom fields to hold key data. Because of this, we can search for a specific product serial number and instantly receive the customer’s information and the product’s status.

Joel continued, “These custom settings combined with the ability to automatically record email history is amazing. When we go to an account, we can view their full history, notes, and any other information quickly and easily. All the information is in one place, which is invaluable.”

The importance of simplicity

The final factor was ease of use, so Joel highlighted SpotlerCRM’s simplicity. “We didn’t need any of the complex features offered by other CRMs. All we needed was easy access to our customers. I was able to build SpotlerCRM to be exactly what I wanted with no difficulty.”

Final thoughts

Summarising Audio Marketing’s use of SpotlerCRM, Joel states,1 “The CRM is invaluable. It is one of our key tools which is used every day, all day long. The programme has become second nature, and it keeps us smart while interacting with our clientele.”

“SpotlerCRM is a no-brainer. In this day and age, I don’t know how someone could run a business without a CRM that suits their business needs. You just have to do it.”

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