Activate
CDP for personalised customer journeys and effective campaigns across all channels.
Activate Search
Optimise search results on the website to provide a better shopping experience.
Engage
Webcare, messaging, social media publishing and monitoring in one clear and concise tool.
AI in Spotler Products
We added generative AI, conversational AI and predictive AI in our products.
Want to know how you have control over it and how you can benefit from AI?
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iO
Spotler x iO: A perfect match for personalisation!
iO is a blended agency. We bring together talent in the fields of marketing, technology, content, strategy and creativity. Based on our belief that “experience is everything”, we help our clients to provide their target group with rich and relevant (customer) experiences. We have helped strong brands such as Audi, Brussels Airport, Efteling, Eneco, Fiberklaar and Worldline grow.
iO was founded in 2005 and is active both locally and internationally. We serve companies, organisations and governments from our campuses in Belgium, the Netherlands, Sweden, Denmark and Bulgaria.
iO has a team of digital marketing experts that works closely with Spotler. This allows us to stay up-to-date with the latest trends and to offer tailor-made marketing strategies. As a Spotler partner, we have direct access to their support and training, which enables us to optimally support customers and quickly resolve any technical questions. This collaboration ensures effective and result-oriented solutions. We have done this for Competence Factory, Verf.nl, Unicef, Ventilatieland and Prominent, among others.
Competence Factory: Targeted Offers and Loyal Customers
Competence Factory benefited from iO’s implementation of a personalisation platform based on Spotler Activate, Spotler Activate Search and Spotler Mail+. The existing CRM system (Filemaker Pro) was linked to the Spotler Activate CDP, which enabled advanced personalisations.
Through this link, Competence Factory was able to offer trainings from unfollowed clusters to existing customers, and last-minute discounts were pointed out via emails and on the website. Visitors who did not yet have an account were also referred to the loyalty program, which led to higher customer retention.
UNICEF.nl: One-time donors to structural support
For UNICEF Netherlands, iO set up a content personalisation program, aimed at converting one-time donors into recurring donors. iO used Spotler’s platform to re-approach visitors who came via campaign sites and had not yet donated, when they returned to the website.
These personalisations recognised visitors from specific campaigns and reminded them of the ongoing campaigns, both via the navigation and on the website itself. This resulted in an increase in the number of repeat donations and more involvement of the target group.