Practical knowledge and information about marketing
We create a lot of interesting content about marketing. Take a look at our whitepapers, case studies, blogs, guides and webinar recordings.
4 eggs-amples of egg-cellent Easter emails
There’s a whole range of Easter motifs you could use in your emails. Here are 4 we think do a particularly good job.
5 April Fools emails that really work
Fed up of bland, over-done April Fools campaigns? Here are 5 approaches that do a really good job and surprise your audience. Read our blog now!
WhatsApp Marketing: the Do’s and Don’ts
In this blog we give you useful and practical tips to do your WhatsApp marketing activities in the right way and effectively.
What are B2B events actually for?
As more of the B2B buying cycle moves online, do live events still have a role to play? We certainly think so and we love to share why.
What’s stopping you from running events?
Are you hiding from running your own events using one of these 5 excuses? Here’s what you might be missing.
From Search to Sale: Why Searchandising is the next evolution of Marketing Automation
Learn how Searchandising enhances eCommerce search, boosts conversions, and integrates with marketing automation for a seamless tech stack.
The importance of a good AI prompt and how to write it
Writing an AI prompt is important to get better results. We’re diving into the practice of prompt engineering and testing your eye for AI.
What’s stopping you from using a CDP (Customer Data Platform)?
Customer Data Platforms (CDPs) have been around for over a decade, yet we still hear of businesses who don’t trust them. Why?
What is lead scoring in B2B Marketing?
Lead scoring is an automated methodology that helps companies focus on ideal prospects, increasing their chances of acquiring new customers.
Valentine’s emails we loved 2025
You can do better than a heart and some red text! Here are some Valentine’s Day emails that really work.
The power of AI marketing
Harness the power of AI technologies to automate and optimise marketing activities. Quickly read how you can do this!
ChatGPT is now available on WhatsApp
OpenAI has announced that ChatGPT is now available on WhatsApp. By adding a special phone number to your contacts, you can start using ChatGPT directly.