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FOMO and JOMO: How Black Friday makes us buy (or not) 
First-party vs. third-party data: Why it’s crucial for marketers
Setting and achieving your Black Friday eCommerce marketing goals
B(lack) F(riday) C(atchy) M(ailings) 
10 tips to make your event as chaotic as possible
Black Friday 2025: 5 trends you can’t miss
AI marketing dashboards you can talk to
Why should your emails be accessible, and how do you do it?
What is customer loyalty when AI does the shopping for you?
How to turn your customers into your best brand advocates
What is Influencer Marketing? 
Winning with email & cross‑channel marketing in 2025: 5 must‑do tactics
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