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Practical knowledge and information about marketing
We create a lot of interesting content about marketing. Take a look at our whitepapers, case studies, blogs, guides and webinar recordings.
Understanding the new Microsoft Exchange Online rate limits in 2025
Learn about the new Exchange Online rate limits effective January 2025 and their impact on high-volume email senders
Black Week breaks all records for Spotler email sending volumes
Black Friday and Cyber Monday result in more than 202 million emails sent by Spotler users during Black Week.
How to grow Sales without (solely) pushing discounts
As we emerge from the frenzy of Black Friday & Cyber Monday, this is the perfect time to ask: is your use of discounting driving the right behaviour?
Display your logo in the inbox with Apple Branded Mail; how does it work?
On 16 October 2024, Apple announced a new feature that displays company logos in the inbox. What is it and how can you get it?
Understanding WhatsApp’s new pricing model: the changes from November 2024
Meta has implemented pricing changes at WhatsApp. In this blog, we explain WhatsApp’s pricing model and explain the changes.
How Merchandising can make all the difference this holiday season
What is Merchandising? And how can Merchandising make a difference during the holiday season? We’re happy to explain.
How B2B marketers can nurture and convert leads with actionable insights
Struggling with low conversion rates is common among small B2B firms, where resources are limited, and efficient lead management is crucial.
Four unexpected insights from the GDMA Email Benchmark 2024
Focusing on unsubscribe and spam complaint rates sets new standards for email marketing, emphasising the importance of engagement and maintaining trust with recipients.
Apple’s doubling down on AI: what does iOS 18 mean for email marketing?
Primarily focusing on AI-driven advanced features, Apple is changing the way we do email marketing with these two features.
Improve your shopping funnel with data-driven marketing software
Spotler Activate is a solution that centralizes data from different sources and uses it to create optimized and personalized marketing campaigns.
How WhatsApp can boost business growth
We’ll explore how businesses can benefit from using WhatsApp and the various features that make it so effective.
Prepare yourself with Spotler Activate for a cookieless future
Spotler Activate lets you manage your own data without using third-party cookies.