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AI in Spotler Products
We added generative AI, conversational AI and predictive AI in our products.
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Practical knowledge and information about marketing
We create a lot of interesting content about marketing. Take a look at our whitepapers, case studies, blogs, guides and webinar recordings.
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FOMO and JOMO: How Black Friday makes us buy (or not)
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Blog
FOMO and JOMO: How Black Friday makes us buy (or not)
Anastasia Pop
10-09-2025
Discover how FOMO and JOMO influence our buying behavior during Black Friday and how marketers can leverage this effectively.
First-party vs. third-party data: Why it’s crucial for marketers
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First-party vs. third-party data: Why it’s crucial for marketers
Anastasia Pop
05-09-2025
Discover the difference between first-party and third-party data and why first-party data is becoming indispensable for marketers in a cookie-less future.
The Personalisation Paradox: Why marketers hold back despite the benefits
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Guide
The Personalisation Paradox: Why marketers hold back despite the benefits
Find insights from a survey of Ecommerce marketing leaders, uncovering where to unlock personalisation’s full potential.
Setting and achieving your Black Friday eCommerce marketing goals
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Blog
Setting and achieving your Black Friday eCommerce marketing goals
Rachael Kotadia
03-09-2025
Black Friday gets its name from being the date retailers “go into the black” (reach annual net profit). Here are 6 goals to measure success in 2025.
B(lack) F(riday) C(atchy) M(ailings)
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Blog
B(lack) F(riday) C(atchy) M(ailings)
Richard Wall
02-09-2025
Black Friday is rapidly approaching; are your email campaigns ready? Here are 5 of our recent favourites to inspire your designs.
10 tips to make your event as chaotic as possible
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Blog
10 tips to make your event as chaotic as possible
Rutger Bremer, Rewien Algoo
01-09-2025
Slick, professional events are over-rated! Follow these tips to cause yourself maximum stress and get the least possible value back.
Black Friday 2025: 5 trends you can’t miss
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Black Friday 2025: 5 trends you can’t miss
Anastasia Pop
26-08-2025
Discover the most important trends for Black Friday 2025: personalisation, AI, Green Friday, and social shopping tips for maximum results.
How to realise flawless event registration
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Guide
How to realise flawless event registration
Flawless registration is an important element of your event; your attendees’ experience starts here!
AI marketing dashboards you can talk to
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Blog
AI marketing dashboards you can talk to
Erik de Kock
25-07-2025
What if you could just ask your data a question and get an immediate answer in plain words, like a colleague would. That is possible now. Find out how!
Colour contrast checker for WCAG compliance
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Colour contrast checker for WCAG compliance
With the right contrast, your content becomes more readable for users with visual impairments, improving their overall experience.
Why should your emails be accessible, and how do you do it?
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Blog
Why should your emails be accessible, and how do you do it?
Liana Tamse
24-07-2025
Accessibility isn't just about design; it's about inclusion. Following WCAG guidelines makes your email campaigns accessible to a broader audience.
What is customer loyalty when AI does the shopping for you?
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Blog
What is customer loyalty when AI does the shopping for you?
Tom Blijleven
21-07-2025
Discover how AI-driven agentic shopping is changing customer loyalty, and how brands can stay memorable in a world where AI makes the call (literally).