Practical knowledge and information about marketing

We create a lot of interesting content about marketing. Take a look at our whitepapers, case studies, blogs, guides and webinar recordings.

Filters

Assets
Topic
Industry
Search
Sort by:

No match found

Unfortunately, the search or criteria you selected did not yield any results. Change your search or criteria.

If you have any questions or you need help, please contact us.

Black Friday Marketing Hub
BF Marketing Hub Featured
Black Friday Marketing Hub

Stress less. Sell more. Your toolkit for turning peak pressure into sales and customer loyalty. Everything you need for a successful campaign can be found in our hub.

Read more
Google Update: What’s changed in Gmail and Postmaster Tools? 
Blog
Google Update: What’s changed in Gmail and Postmaster Tools? 
Richard Wall 08-10-2025

Google refines email deliverability with smarter Gmail sorting and Postmaster Tools v2 insights for better sender performance.

Read the blog
Commerce @ the Castle
Event
04 Nov
Commerce @ the Castle

Visit Commerce @ the Castle on 4 November—the e-commerce event organised by XSARUS, with Spotler as proud sponsor. Sign up now!

View the event
The secrets to retaining Black Friday buyers this festive season
Blog
The secrets to retaining Black Friday buyers this festive season
Andy Gilhooley 25-09-2025

Learn how to turn one-time Black Friday shoppers into loyal customers with festive flows, retention tactics and post-purchase engagement.

Read the blog
Black Friday campaign planning
Infographic
Black Friday campaign planning

Boost your Black Friday marketing with this quick-reference infographic which polled ecommerce marketers on planning!

Download the infographic
The 5 types of Black Friday customers – and how to respond to each
Blog
The 5 types of Black Friday customers – and how to respond to each
Richard Wall 23-09-2025

Loyalists, Researchers, and Impulse Buyers are all after different things from you this Black Friday. Are you set up to give it to them?

Read the blog
E-commerce Insights
Event
30 Oct
E-commerce Insights

Discover at E-commerce Insights how CloudSuite & Spotler use data and AI for personalised customer experiences and higher conversion.

View the event
Why Black Friday shoppers behave differently and what you can do about it
Blog
Why Black Friday shoppers behave differently and what you can do about it
Andy Gilhooley 19-09-2025

Discover how Black Friday shoppers differ from regular customers and learn strategies to segment, engage and turn them into loyal buyers.

Read the blog
15 cheat codes for Black Friday/Cyber Monday success
Blog
15 cheat codes for Black Friday/Cyber Monday success
Andy Gilhooley 19-09-2025

Boost Black Friday & Cyber Monday sales with 15 proven cheat codes. Stand out in busy inboxes, drive clicks and convert customers fast.

Read the blog
Go to top