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The Magento integration with Spotler Activate facilitates seamless synchronisation of customer, product, and order data to enhance personalised marketing efforts. It supports automated email campaigns, including cart abandonment recovery and personalised recommendations, improving customer engagement. Furthermore, it offers in-depth analytics and reporting, allowing businesses to refine their marketing strategies based on data-driven insights.
The main use case for integrating Magento with Spotler Activate is to enhance marketing efforts by using customer, product, and order data to deliver personalised marketing messages and improve customer retention.
Syncs customer data, product information, and order details from Magento to Spotler Activate. This integration includes capturing customer contact information, purchase history, and on-site behaviour.
Enables automated email campaigns using Magento data. Features include personalised product recommendations, cart abandonment recovery emails, and segmentation of customers for targeted marketing.
Offers comprehensive insights into customer behaviour and the performance of marketing campaigns. This helps businesses to refine their marketing strategies and achieve better results.
The integration is established by connecting Magento to Spotler Activate via an API or pre-built connector. This allows continuous synchronisation of data between the two platforms. Marketers can use this data within Spotler Activate to create and manage personalised marketing campaigns, track their performance, and gain insights into customer behaviour.