Activate
CDP for personalised customer journeys and effective campaigns across all channels.
Activate Search
Optimise search results on the website to provide a better shopping experience.
Engage
Webcare, messaging, social media publishing and monitoring in one clear and concise tool.
Product content
Industries
Success story FilmHallen
360-Degree Customer Profile
Get insight into customer behaviour and predict the next best step for every visitor
Truly get to know your customers
A 360-degree customer profile is an overview of all relevant data of an individual. This could be an existing customer or even a known or unknown website visitor. In this personalised profile, you’ll find all available personal information and logged events (interactions) between that person and your organisation. Think of viewed pages and products on your website, previously ordered products, received emails, or interactions with your customer service. Every time Spotler Activate logs a new event, it’s added to the profile in real time. This ensures that the profile always provides you with the latest and most relevant insights.
Data collection from various sources
Spotler Activate collects data from your visitors and customers from various sources, like your CRM system, your website, and products with which a visitor interacts. You can also manually add data by uploading CSV files. And data from external platforms, such as an email channel, chatbots, or advertising platforms? The CDP collects it in real time via (integrated) connections and automatically assigns it to the correct profiles.
Predict the next best step for each profile
Based on the collected data, the algorithm predicts both the phase of the journey a visitor is in, and what the next best step is. A reminder email, a personalised offer, or a subtle embedded message with social proof? It pulls out all the stops to guide your visitor or customer service-oriented through the funnel. And of course, you’ll find the results of the executed actions in the same individual customer profiles.
Improve campaign results efficiently and effectively
The 360-degree customer profiles provide you with insights into the preferences, needs, and interests of your customers. This information helps you personalise journeys from A to Z and optimise the cross-channel customer experience. This not only leads to happier customers but also better-spent budgets and campaign results. Sounds good, doesn’t it?
Build 360-degree profiles for your customers with Spotler Activate
Would you like to know more about optimising your funnel using customer profiles? We are happy to show you in a personal demo.
