Marketing Calendar 2026
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Gmail AI Overviews: what are they and what do they mean for email marketing?
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Gmail AI Overviews: what are they and what do they mean for email marketing?
Kristian Tucker, Mark van den Berg
31-03-2026
Gmail AI Overviews summarise emails automatically. What does this mean for email marketers? Learn how it works and how to stay visible.
Create emails for humans and AI: Why accessibility matters more than ever
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Create emails for humans and AI: Why accessibility matters more than ever
Andy Gilhooley
24-03-2026
Email accessibility helps humans and AI interpret your content. Learn how structured, accessible emails improve clarity and inbox performance.
6 triggered email campaigns to increase travel bookings
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6 triggered email campaigns to increase travel bookings
Andy Gilhooley
12-03-2026
Discover 6 triggered email campaigns travel brands can use to increase bookings, recover abandoned searches and grow ancillary revenue.
How travel brands can rebuild trust with email marketing
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How travel brands can rebuild trust with email marketing
Andy Gilhooley
11-03-2026
Most travel bookings fail due to hesitation, not price. Learn how reassurance-led email marketing helps travel brands build trust and drive bookings.
Returning to work after maternity leave: The quiet pressure no one talks about
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Returning to work after maternity leave: The quiet pressure no one talks about
Jessica Brick
11-03-2026
Spotler’s Campaign Manager talks about the storm of emotions that comes from returning to work after maternity leave.
How travel brands can cope with AI and social-first holiday research
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How travel brands can cope with AI and social-first holiday research
Andy Gilhooley
10-03-2026
Travel research now spans AI, social and OTAs. Learn how travel brands can connect touchpoints and drive bookings with a smarter marketing cloud approach.
Why travel brands need more than an ecommerce marketing platform
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Why travel brands need more than an ecommerce marketing platform
Andy Gilhooley
09-03-2026
Travel booking journeys aren’t linear. Discover why ecommerce-first platforms fall short and what travel brands should look for instead.
Microsoft is phasing out SMTP AUTH Basic Authentication; what does this mean for you?
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Microsoft is phasing out SMTP AUTH Basic Authentication; what does this mean for you?
Nick van Dijk
04-03-2026
Microsoft is retiring Basic Authentication for SMTP AUTH in Exchange Online, moving to OAuth only. What does this mean for you?
The biggest lead generation challenge of 2026: Why marketing data is worthless without sales alignment
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The biggest lead generation challenge of 2026: Why marketing data is worthless without sales alignment
Twan Stoppelenburg
27-02-2026
More data, fewer conversions? Discover why marketing data without sales alignment falls short and how to turn B2B leads into real revenue.
From last-minute posting to a social strategy that fits real life
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From last-minute posting to a social strategy that fits real life
Anastasia Pop
18-02-2026
Tools, automation and dashboards make social media more efficient. But they’re not the only thing that makes it effective. Empathy is.
From phone numbers to usernames: understanding WhatsApp Business Scoped IDs
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From phone numbers to usernames: understanding WhatsApp Business Scoped IDs
Bas Jochems
16-02-2026
Discover what WhatsApp Business Scoped IDs change and how Spotler Message ensures continuity during the rollout.
7 event marketing trends for 2026 every event manager should know
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7 event marketing trends for 2026 every event manager should know
Djamilla Sommer
09-02-2026
Discover the 7 key event marketingtrends for 2026. Learn how to build communities, increase impact and turn events into long-term growth drivers.