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FOMO and JOMO: How Black Friday makes us buy (or not) 
Blog
FOMO and JOMO: How Black Friday makes us buy (or not) 
Anastasia Pop 10-09-2025

Discover how FOMO and JOMO influence our buying behavior during Black Friday and how marketers can leverage this effectively.

Read the blog
First-party vs. third-party data: Why it’s crucial for marketers
Blog
First-party vs. third-party data: Why it’s crucial for marketers
Anastasia Pop 05-09-2025

Discover the difference between first-party and third-party data and why first-party data is becoming indispensable for marketers in a cookie-less future.

Read the blog
The Personalisation Paradox: Why marketers hold back despite the benefits
Guide
The Personalisation Paradox: Why marketers hold back despite the benefits

Find insights from a survey of Ecommerce marketing leaders, uncovering where to unlock personalisation’s full potential.

Read the guide
Setting and achieving your Black Friday eCommerce marketing goals
Blog
Setting and achieving your Black Friday eCommerce marketing goals
Rachael Kotadia 03-09-2025

Black Friday gets its name from being the date retailers “go into the black” (reach annual net profit). Here are 6 goals to measure success in 2025.

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B(lack) F(riday) C(atchy) M(ailings) 
Blog
B(lack) F(riday) C(atchy) M(ailings) 
Richard Wall 02-09-2025

Black Friday is rapidly approaching; are your email campaigns ready? Here are 5 of our recent favourites to inspire your designs.

Read the blog
10 tips to make your event as chaotic as possible
Blog
10 tips to make your event as chaotic as possible
Rutger Bremer, Rewien Algoo 01-09-2025

Slick, professional events are over-rated! Follow these tips to cause yourself maximum stress and get the least possible value back.

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Black Friday 2025: 5 trends you can’t miss
Blog
Black Friday 2025: 5 trends you can’t miss
Anastasia Pop 26-08-2025

Discover the most important trends for Black Friday 2025: personalisation, AI, Green Friday, and social shopping tips for maximum results.

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Black Friday 2025 – calendar
Calendar
Black Friday 2025 – calendar

A good planning is essential for the success of your Black Friday campaign. Stay on top of your schedule with our calendar.

Download the calendar
Black Friday 2025 – checklist
Checklist
Black Friday 2025 – checklist

Don't forget any important things in your Black Friday 2025 campaign with our checklist. Walk through your preparation step by step.

Download the checklist
How to realise flawless event registration
Guide
How to realise flawless event registration

Flawless registration is an important element of your event; your attendees’ experience starts here!

Read the guide
AI marketing dashboards you can talk to
Blog
AI marketing dashboards you can talk to
Erik de Kock 25-07-2025

What if you could just ask your data a question and get an immediate answer in plain words, like a colleague would. That is possible now. Find out how!

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Colour contrast checker for WCAG compliance
Tool
Colour contrast checker for WCAG compliance

With the right contrast, your content becomes more readable for users with visual impairments, improving their overall experience.

Use our tool
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