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How Kempinski Hotels saw an 84% satisfaction rate from email with a custom welcome journey 
Case study Featured
How Kempinski Hotels saw an 84% satisfaction rate from email with a custom welcome journey 

How Kempinski saw an 84% satisfaction rate with a custom welcome journey. Have a look inside Kempinski Hotels' email series.

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The smart B2B CRM buyer’s guide: 10 must-know factors before you choose
Guide Featured
The smart B2B CRM buyer’s guide: 10 must-know factors before you choose

With so many CRM platforms claiming to "boost productivity" or "streamline sales", how to cut through the noise?

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From cold website visitors to warm contact: how to be successful with lead management in B2B
Guide Featured
From cold website visitors to warm contact: how to be successful with lead management in B2B

How do you generate as many MQLs for your sales team? Let's dive into how to optimise your lead management process.

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10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
Blog
10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
Jessica Brick 22-01-2026

Mother’s Day can be a big opportunity to boost your ecommerce sales. So go for it this Mother’s Day with our 10 powerful tips.

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Looking ahead for 2026: A Marketers guide to the year ahead
Blog
Looking ahead for 2026: A Marketers guide to the year ahead
Richard Wall 22-01-2026

The crystal ball is out once again! What does 2026 hold for marketers and their audiences?What about the use of AI, marketing channels and tools?

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Mother’s Day for B2B brands: how to use the moment without getting it wrong
Blog
Mother’s Day for B2B brands: how to use the moment without getting it wrong
Jessica Brick 21-01-2026

Spotler takes a look at the relevancy of Mother’s Day for B2B brands and how they can capitalise on the moment without getting it wrong.

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The ultimate guide to inbox placement
Guide
The ultimate guide to inbox placement

When you’re sending emails to customers, it’s easy to get lost in designs, copy, call-to-actions. But what if that email is never even seen?

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From crisis to open day: why teams need a real mobile workflow in customer engagement 
Blog
From crisis to open day: why teams need a real mobile workflow in customer engagement 
Ioana Petrescu 16-01-2026

Respond, publish and manage customer conversations on the go with a mobile workflow built for crises, events and field teams.

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5 plug-and-play marketing campaigns using WhatsApp and a CDP
Blog
5 plug-and-play marketing campaigns using WhatsApp and a CDP
Tom Blijleven 06-01-2026

Many look at WhatsApp for Business as a simple newsletter channel or service chat at best. Get inspired by these 5 ready-to-go marketing examples.

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Best practices for good order confirmation emails in eCommerce (2026)
Blog
Best practices for good order confirmation emails in eCommerce (2026)
Tom Blijleven 23-12-2025

When you are handling orders, in B2B or B2C, order confirmation emails play a critical role in the customer journey. Stop sending boring emails!

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Key Marketing Dates 2026
Calendar
Key Marketing Dates 2026

Add some extra sparkle to your campaigns by pinning them to the big dates and events of 2026. See all key dates in our handy calendar.

Download the calendar
The Great British Split Test 2025
Guide
The Great British Split Test 2025

Does an all-caps subject line grab attention? Where should you put your CTA for max impact? See what Spotler tested on their own audience.

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“Breakup emails”: how to re-engage your coldest subscribers
Blog
“Breakup emails”: how to re-engage your coldest subscribers
Jessica Brick 12-12-2025

Every marketer has a segment they avoid looking at too closely: the cold list.

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Become the Brand AI Recommends First. Understanding Citation Authority for 2026
Event
29 Jan
Become the Brand AI Recommends First. Understanding Citation Authority for 2026

One of the biggest emerging opportunities is citation analysis and citation building for AI platforms. Find out how you can get AI to cite your brand via GEO.

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Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to 
Blog
Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to 
Richard Wall 09-12-2025

Galentine’s Day has grown from a small cultural moment into one of February’s most commercially interesting trends.

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