Black Friday Marketing Hub
Practical knowledge and information about marketing
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Featured
Black Friday Marketing Hub
Stress less. Sell more. Your toolkit for turning peak pressure into sales and customer loyalty. Everything you need for a successful campaign can be found in our hub.
5 CRM tips for effective data management
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Blog
Featured
5 CRM tips for effective data management
Tom Blijleven
18-01-2022
We will look into five ways to make your data cleaner and more reliable and make your team more inclined to accept the new concept so they can focus more on sales.
Clear Vehicle Data automates marketing and wins more clients with Spotler CRM
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Case study
Featured
Clear Vehicle Data automates marketing and wins more clients with Spotler CRM
Clear Vehicle Data revs up sales coordination with Spotler CRM. Discover how they steer remote teams and streamline growth effortlessly.
Why Black Friday shoppers behave differently and what you can do about it
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Blog
Why Black Friday shoppers behave differently and what you can do about it
Andy Gilhooley
19-09-2025
Discover how Black Friday shoppers differ from regular customers and learn strategies to segment, engage and turn them into loyal buyers.
15 cheat codes for Black Friday/Cyber Monday success
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Blog
15 cheat codes for Black Friday/Cyber Monday success
Andy Gilhooley
19-09-2025
Boost Black Friday & Cyber Monday sales with 15 proven cheat codes. Stand out in busy inboxes, drive clicks and convert customers fast.
TikTok Made Me Buy It: What marketers can learn from viral shopping
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Blog
TikTok Made Me Buy It: What marketers can learn from viral shopping
Anastasia Pop
18-09-2025
Discover how TikTok trends can boost your Black Friday campaign. Tips for creative content, inspiration and conversion.
FOMO and JOMO: How Black Friday makes us buy (or not)
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Blog
FOMO and JOMO: How Black Friday makes us buy (or not)
Anastasia Pop
10-09-2025
Discover how FOMO and JOMO influence our buying behavior during Black Friday and how marketers can leverage this effectively.
First-party vs. third-party data: Why it’s crucial for marketers
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Blog
First-party vs. third-party data: Why it’s crucial for marketers
Anastasia Pop
05-09-2025
Discover the difference between first-party and third-party data and why first-party data is becoming indispensable for marketers in a cookie-less future.
Your Data’s Talking. Are You Listening? Answers in Seconds with AI Analytics
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Event
23
Oct
Your Data’s Talking. Are You Listening? Answers in Seconds with AI Analytics
Marketers shouldn’t have to wait days for answers, or rely on gut feeling to make big decisions. We’ll show you how to turn your data into action - faster than ever.
The Personalisation Paradox: Why marketers hold back despite the benefits
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Guide
The Personalisation Paradox: Why marketers hold back despite the benefits
Find insights from a survey of Ecommerce marketing leaders, uncovering where to unlock personalisation’s full potential.
Your AI Search questions answered
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Blog
Your AI Search questions answered
Charlie Marchant
03-09-2025
Struggling to figure out AI search? You’re not alone! Here are 23 questions our webinar audience needed help with, answered by an expert.
Setting and achieving your Black Friday eCommerce marketing goals
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Blog
Setting and achieving your Black Friday eCommerce marketing goals
Rachael Kotadia
03-09-2025
Black Friday gets its name from being the date retailers “go into the black” (reach annual net profit). Here are 6 goals to measure success in 2025.
B(lack) F(riday) C(atchy) M(ailings)
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Blog
B(lack) F(riday) C(atchy) M(ailings)
Richard Wall
02-09-2025
Black Friday is rapidly approaching; are your email campaigns ready? Here are 5 of our recent favourites to inspire your designs.
Beyond the first sale with predictive AI – because guessing who’ll buy next is soooo last season!
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Event
25
Sep
Beyond the first sale with predictive AI – because guessing who’ll buy next is soooo last season!
We're speaking at Technology for Marketing & eCommerce Expo. Come and see us! Kristian Tucker will show you how predictive AI reduces churn and increases loyalty.
What AI marketing really looks like tomorrow and the 5 questions marketers secretly want to ask their data
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Event
24
Sep
What AI marketing really looks like tomorrow and the 5 questions marketers secretly want to ask their data
We're speaking at Technology for Marketing & eCommerce Expo. Come and see us! Björn Goerke will answer your most compelling questions on AI.